The ‘Taylor Swift’ effect is doing more than increasing friendship bracelet sales.

Wherever Swift goes, money follows. The ‘Bad Blood’ hitmaker wrapped up her record-breaking Eras Tour last year, which boosted most countries’ economies while she was there.

According to Love Money, Swift’s tour was estimated to have increased the Mexican economy by $52 million, while Australia’s is thought to have seen a whopping $558 million boost.

The average Aussie-based Swiftie reportedly spend around $900 on tickets, accommodation, travel, merchandise, and dining, said Angel Zhong, an Associate Professor of Finance at RMIT University.

And it seems Swift’s had a similar effect on the NFL in the wake of her ongoing romance with Kansas City Chiefs footballer, Travis Kelce.

The celebrity pair are believed to have started dating sometime in 2023 and went public with the relationship in September of that year.

Ahead of this weekend’s highly anticipated Super Bowl, which will see the Chiefs go head-to-head with the Philadelphia Eagles, experts have looked into how much money Swift’s frequent appearances at NFL games have injected into the American football league.

Taylor Swift and Travis Kelce have been dating since 2023 (David Eulitt/Getty Images)

According to MarketWatch, between September 2023 to January 2024, Swift created $366,753,290 in total equivalent brand value for the NFL.

And it didn’t stop there. From the day after the 2024 AFC Championship through January 27, Swift is said to have an estimated $634,304,163 in brand value.

These two figures added up come in at over $1 billion.

Speaking on the impressive amount of cash Swift has brought in for the NFL, Eric Smallwood, president of Apex Marketing Group, said: “The ‘Swift Effect’ and the corresponding media exposure continued for the NFL and the Chiefs prior to the start of the 2024 NFL season.

“The media blitz continued as the Chiefs kept winning games and were featured on national broadcasts, leading into the playoffs and now the Super Bowl.”

The pair shared a kiss after the Kansas City Chiefs won last year’s Super Bowl (Ezra Shaw/Getty Images)

Smallwood went on: “Taylor was visible at games, and those appearances garnered media attention from sports-media outlets and those entertainment media outlets not normally covering the NFL.”

With Kelce and Swift’s blossoming romance in mind, some people have hedged their bets that the sports star might propose to the singer at tomorrow’s Super Bowl.

He was asked during a press conference if he plans on giving her an engagement ring, to which Kelce replied: “A Super Bowl ring? Next question.”

That doesn’t sound like a no to me…

UNILAD has contacted the NFL for comment.

Taylor Swift has made a massive announcement about her music.

Some years ago, Scooter Braun’s company Ithaca Holdings LLC purchased Big Machine Label Group and all of its recorded music assets, which included Swift‘s first six albums.

Braun, who retired at the age of 42 last year, proceeded to sell the master rights to those albums, meaning that the ‘Bad Blood’ singer did not own her music she released while with Big Machine Label Group. Her contract with them expired in 2018.

Braun proceeded to sell the masters to Swift’s records to the private equity firm Shamrock Capital for a reported $300 million.

But, after years of fighting, Swift now officially owns all of her music.

Announcing the news in a heartfelt letter shared to her website, the history-making singer said: “I almost stopped thinking it could ever happen, after 20 years of having the carrot dangled and then yanked away. But that’s all in the past now. All of the music I’ve ever made … now belongs … to me.”

Taylor Swift now owns all of her music (Matt Winkelmeyer/Getty Images for The Recording Academy)

“To say this is the greatest dream come true is actually being pretty reserved about it,” Swift went on to say of the news.

“To my fans, you know how important this has been to me – so much so that I meticulously re-recorded and released 4 of my albums, calling them Taylor’s Version.

“The passionate support you showed those albums and the success story you turned The Eras Tour into is why I was able to buy back my music.

“I can’t thank you enough for helping to reunite me with this art that I have dedicated my life to, but have never owned until now.”

Scooter Braun’s company purchased the rights to Taylor Swift’s first 6 albums (Tasos Katopodis/Getty Images for Anti-Defamation League)

Taylor’s heartfelt message continued: “All I’ve ever wanted was the opportunity to work hard enough to be able to one day purchase my music outright with no strings attached, no partnership, with full autonomy.

“I will be forever grateful to everyone at Shamrock Capital for being the first people to ever offer this to me. The way they’ve handled every interaction we’ve had has been honest, fair, and respectful.

“This was a business deal to them, but I really felt like they saw it for what it was to me: My memories and sweat and my handwriting and my decades of dreams. I am endlessly thankful. My first tattoo might just be a huge shamrock in the middle of my forehead.”

Swift credited the success of her Eras Tour in helping her be able to buy back her music (Kevin Mazur/TAS24/Getty Images for TAS Rights Management)

With Swift’s debacle in mind, she said that it has sparked other artists to ensure that they own their master recordings, with some also having considered re-recording their music.

“I’m extremely heartened by the conversations this saga has reignited within my industry among artists and fans,” said the ‘Shake It Off’ hitmaker.

“Every time a new artist tells me they negotiated to own their master recordings in their record contract because of this fight, I’m reminded of how important it was for all of this to happen.

“Thank you for being curious about something that used to be thought of as too industry-centric for broad discussion. You’ll never know how much it means to me that you cared. Every single bit of it counted, and ended us up here.”

She concluded the lengthly letter describing herself as feeling ‘elated and amazed’.

Taylor Swift fans simply can’t believe how much a crew member got as a bonus on top of their salary in a viral post.

Everyone loves to get a bonus after working their butts off on a long and stressful project, as it helps you feel appreciated, and who doesn’t like an extra bit of change in their pocket?

Well, it seems one Taylor Swift crew member certainly has a lot to be smiling about, after revealing how the singer shows her appreciation for her staff who made her tour possible.

In a post that has now gone viral on Twitter, a staff member showed a handwritten letter by Taylor Swift thanking them, as well as revealing their bonus.

Taylor Swift gives quite the hefty bonuses (Gareth Cattermole/TAS24/Getty Images for TAS Rights Management)

The letter read: “Thank you for you superb work on the U.S. leg of The Eras Tour!! Your well-deserved bonus is $100,000. Love, Taylor.”

You read that right; $100,000 on top of their salary…now that will keep you more than glad you put all the work in.

People on social media couldn’t believe the generosity and praised the star for the thoughtful nature as well as the money.

One user wrote: “How kind! The bonus was very generous, but a taking the time to hand write a thank you note…that really says a lot!”

Another commented: “Holy s***, Taylor just changed someone’s ENTIRE LIFE with one letter.Who gets a $100k bonus AND a personal note from a global superstar?This isn’t just generosity – it’s next level human kindness. Absolute QUEEN move.”

With a third writing: “btw this was a BONUS…. like they got 100k on top of their salary !! taylor always takes care of her dancers/singers/crew.”

And another writing “What an amazing human being she is. If only more celebrities and billionaires were like her.”

Fans praised Taylor for being so generous to all of her staff(Pop Base/Twitter)

And for all those who thought this was a one off gesture to just this crew member… well, Swift has shown she is even more generous than it seems.

According to a PEOPLE report from late last year, over the past two years, Swift gave out $197 million in bonuses to everyone working on her tour.

This included truck drivers, caterers, instrument techs, merch team, lighting, sound, production staff and assistants, carpenters, dancers, band, security, choreographers, pyrotechnics, riggers, hair, make-up, wardrobe, physical therapists, and video team.

So, pretty much anyone who ensured the singer was able to bring her best for her fans each and every night she was performing.

So regardless whether your a Swiftie or not… this story has got to put a smile on your face.

UNILAD has contacted Taylor Swift representatives for comment.

Taylor Swift has somehow managed to enrage some people online after donating millions for hurricane relief.

Florida has been dealing with the fallout of both Hurricane Helene and most recently Hurricane Milton, both leaving devastation in some communities.

This will obviously mean difficult times ahead, for many and a desperate need for rebuilding and supplies for those in need.

So, you would think a massive donation would be well-received – well, seemingly not if it’s from Taylor Swift.

On October 9, the CEO of Feeding America, Claire Babineaux-Fontenot, issued a statement to thank the popstar for her contribution of $5 million dollars to the charity.

Many Swifties thanked Taylor for the donation (Dimitrios Kambouris/Getty Images)

The statement read: “We’re incredibly grateful to Taylor Swift for her generous $5 million donation to Hurricanes Helene and Milton relief efforts.

“This contribution will help communities rebuild and recover, providing essential food, clean water and supplies to people affected by these devastating storms.

“Together, we can make a real impact on supporting families as they navigate the challenges ahead. Thank you Taylor for standing with us in the movement to end hunger and for helping communities in need.”

Swiftie or not, you would expect most people would be happy with the music star helping out.

But some argued that given Swift’s a status as a billionaire, she should have donated significantly more.

Writing on Twitter, one person commented: “Well it’s a start. She is a billionaire. 5 million is like $10 to most of us.”

“This is just nonsense. The only reason she’s doing this is to improve her image after her terrible support of KH. She’s trying to distract everyone from her past mistakes and make herself look better… Lol,” another commented.

“$5 million is a lot to you or I, but to Taylor Swift it’s the equivalent of someone who earns $50k a year donating $100-150. It’s still a lovely gesture & infinitely better than nothing, but not a massive sacrifice,” a third wrote.

Hurricane Milton destructive force has destroyed some communities in Florida(CHANDAN KHANNA/AFP via Getty Images)

However, these comments were few and far between, with Taylor Swift fans stepping in to defend the star.

“If I see 1 person talking about how $5 million is nothing to her then you donate 5 mil,” one defender wrote.

“Say what you want about her but she donates in time of need,” someone else added.

“Swift didn’t have to donate a dime of her hard-earned money,” a third commented.

“”Anyways imagine if all billionaires did stuff like this instead of just a few,” noted another.